Over the three-month journey, all 52 contestants incorporated KT Professional 6X Keratin Gloss Shampoo & Conditioner into their haircare and styling routines as they prepared for shoots, appearances, press engagements and the pageant. The range supported stronger hair while enhancing shine, smoothness and a glossy finish and helping control frizz.
The partnership culminated in the Jaipur finale, where Mr. Dhruv Sayani, MD & CEO, KT Life, presented the winner’s award to Miss Universe India 2026, Ms. Kaziah Liz Mejo from Kerala.
KT Professional also recognised Miss Tejaswini Shrivastava with the “Best Miss Headshot” award, celebrating her hair strength, quality and overall appearance as part of her standout look.
The brand further contributed to the Miss Universe community through more than 300 curated hampers distributed among contestants, judges, key press conference attendees, the international hairstylist and VIP guests.
The association also generated organic visibility for KT Professional, with contestants sharing Instagram Reels and Stories featuring the brand’s 6X Gloss Shampoo & Conditioner. Content from contestants from the previous edition also highlighted their experience with the range, extending the product conversation across editions of the competition.
Commenting on the collaboration, Mr. Dhruv Sayani, MD & CEO – KT Life, said, “We are delighted to have been the Official Hair Expert Partner for Miss Universe 2026. Hair plays an important role in how every contestant presents her individuality, confidence and personality, and we are proud that KT Professional’s 6X Gloss Shampoo & Conditioner supported the hair looks of all 52 contestants. From the contestants and judges to the international hairstylist, press and VIP guests, this partnership gave us an opportunity to bring our professional haircare expertise to a truly global community. The organic stories and Reels shared by the contestants, along with the continuing association with contestants from the previous edition, made this collaboration especially meaningful for us.”
The partnership marks an important step in KT Professional’s journey from salon-inspired Indian haircare to global beauty platforms, strengthening its positioning at the intersection of professional expertise, hair health, styling and confidence.
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